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Back Up Your Birth Control
The Back Up Your Birth Control campaign seeks to raise awareness and encourage advance prescription of emergency contraception through grassroots organizing, provider and public education, and policy debates. The collective momentum of more than 150 national and local medical and public health organizations has helped spark action in the examination room, the pharmacy, the media, and the state house.
Print Materials
After the Fact, After the Act
In 1999, RHTP launched public education campaigns to raise awareness of EC among low-income African American women in Philadelphia and Oakland. These multi-media initiatives utilized traditional media outlets as well as extensive community based outreach.
Print Materials
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Poster |
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| Flyer (front) |
Flyer (back) |
Radio Ads
1st Ever Multi-Media Public Education Campaign For Contraception
In 1997, the first multi-media public education campaign was launched in Chicago, Los Angeles, Miami, Philadelphia, San Diego, and Seattle. Television, radio, and print ads were created to inform audiences about EC and the National EC Hotline, 1-888-Not-2-Late. In collaboration with local coalitions, RHTP worked to maximize the impact of the campaigns in each target city.
Print Material
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Ad |
Ad |
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| Wallet card (front) |
Wallet card (back) |
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Radio and TV spots
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